POP WARNER NEWS
Brain Armor named Official Supplement Provider of Pop Warner
By Pop Warner National Staff
August 28, 2017
LANGHORNE, PA and BROOKFIELD, WI – As part of its commitment to enhancing player health and safety, Pop Warner has announced an innovative partnership with Brain Armor Inc., a nutrition company dedicated to improving cognitive health and performance on every field of play.
Under the agreement, Brain Armor® becomes an "Official Youth Development Partner" of Pop Warner Little Scholars and its "Official Brain Supplement Partner."
As a leader in working to make youth football safer and better, Pop Warner has instituted a number of rule changes while its Medical Advisory Committee provides evidence-based insight on prevention, proper identification and treatment of concussions; general health and safety; hydration awareness; and proper nutrition. Working with Brain Armor advances Pop Warners commitment to total wellness for athletes.
Brain Armor makes a range of plant-based DHA Omega-3 supplements that are NSF Certified for Sport® and a regular part of many professional and elite amateur athlete and team conditioning programs. DHA Omega-3 is proven to support cognitive, cardiovascular and eye health and is particularly difficult to attain through diet alone.
“This partnership is another exciting step in advancing our health and safety initiatives,” said Jon Butler, executive director of Pop Warner Little Scholars. “We are constantly working to identify and implement the most current, science-driven methods to improving overall player safety. Brain Armor is a great addition to that approach.”
“Brain health and development in children and young adults is an important issue, particularly in youth sports,” said Mark Cluett, COO, Trident Brands Incorporated the parent company of Brain Armor Inc. “We look forward to supporting Pop Warner Little Scholars and working together to educate kids, parents and coaches on the proven connection between nutrition and cognitive health.”
About Brain Armor®
Brain Armor® is dedicated to improving cognitive health, well-being and performance on every field of play with a range of clinically proven DHA Omega-3 supplements. DHA is especially concentrated in the brain, the retina of the eyes and heart tissue. Our products are NSF Certified for Sport® and are the preferred DHA Omega-3 supplement for many collegiate athletic programs, professional teams and elite athletes. Brain Armor features life’sDHA®, a plant-based form of DHA sourced from a sustainable process in FDA inspected facilities. Brain Armor Inc. is a subsidiary of Trident Brands Incorporated (OTCQB: TDNT – tridentbrands.com). For more information on Brain Armor please visit brain-armor.com or follow Brain Armor on Twitter @Brain_Armor #TeamBrainArmor.
Pop Warner Chooses Wilson Sporting Goods as Official Football Provider
By Pop Warner National Staff
June 29, 2017
CHICAGO and LANGHORNE, PA - Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, has chosen Wilson Sporting Goods as its official provider of footballs for all Pop Warner games.
As part of the agreement, every Pop Warner team will play with the Wilson TDY, TDJ and K2 for Region Championships across the US and the Pop Warner Super Bowl & International Championships at the ESPN Wide World of Sports Complex in December.
“Pop Warner has long been committed to partnering with some of the nation’s very best brands, and there aren’t many names more popular anywhere in sports than Wilson,” said Jon Butler, executive director of Pop Warner Little Scholars. “Like Pop Warner, Wilson has a long history of bringing the fun and excitement of sports to young people. We’re proud to work with such a respected organization that also makes a fantastic football.”
“Pop Warner’s dedication to young athletes across the nation is tremendous and mirrors our own love of and commitment to sports,” said Kevin Murphy, General Manager, Team Sports, Wilson. “We look forward to actively working with Pop Warner towards further enriching their football programs and supporting coaches and young student-athletes as they pursue their athletic goals.”
Pop Warner has selected the following Wilson footballs for use in its Region Championships and Pop Warner Super Bowl & International Championships:ABOUT WILSON SPORTING GOODS CO.
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturer of high performance sports equipment, apparel, bags, and accessories. The Company invents, designs and partners to create consumer-driven, best-in-class products that push sports equipment into new territories. Celebrating more than a century in sports, the Company is the Official Supplier of game footballs for the National Football League® (NFL), College Football Playoff, National Collegiate Athletic Association® (NCAA), Reese’s Senior Bowl, East-West Shrine Game, Pop Warner, and USA Football.
Pop Warner & Genius Brands International Announce Exclusive Music Partnership
Hit YouTube “SpacePOP” Series Named Official Pop Warner Cheer and Dance Music Sponsor
By Pop Warner National Staff
June 21, 2017
BEVERLY HILLS, CA & LANGHORNE, PA – Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, and Genius Brands International, Inc. “Genius Brands” (NASDAQ: GNUS), a global media company that creates and licenses multimedia animated content for children, appoints Genius Brands’ hit music-driven tween series SpacePOP as the Official Music Provider for Pop Warner Little Scholars Cheer and Dance program, engaging participants and audience of 325,000 Pop Warner student-athletes across the U.S.
As the Official Music Provider, SpacePOP music will be utilized in Pop Warner’s dance and cheerleading workshops, camps, games and at competitions across the country through the end of the year, culminating in the national championships to be broadcast across a family of ESPN networks.
Multiple Grammy Award-winning producer and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) together with his singer songwriter spouse Stefanie Fair (founding member of RCA’s girl group Wild Orchid with Fergie) created the SpacePOP theme music; and veteran music producer and composer John Loeffler (Kidz Bop, Pokémon) created the songs that will be incorporated into the routines.
"We strive to work with exceptional brands that share our commitment to creating positive experiences for our student-athletes and this relationship with Genius Brands is a perfect example,” said Jon Butler, executive director of Pop Warner Little Scholars. “In their lyrics, SpacePOP provides uplifting messages of empowerment for young girls. We’re excited about this partnership and we know the young girls who cheer and dance, and those who play football, will appreciate a fun, new addition to the Pop Warner experience.”
"Pop Warner’s mission--the empowerment of kids though education, entertainment and team building--aligns with the SpacePOP brand values. Through this collaboration, thousands of cheerleaders and dancers participating in the competitions and audiences attending will have the opportunity to become familiar with SpacePOP, if they aren’t already, or see it and experience it in a unique new way," commented Stone Newman, President, Global Consumer Products, Worldwide Content Sales & Marketing at Genius Brand.
"The creation of original choreographies, cheer and dance routines to the remixes of the SpacePOP songs will showcase our content in an entirely new way that our fans around the world will love. These routines will motivate and encourage girls of all ages to get up and be active with SpacePOP!"
The wildly popular SpacePOP animated series features over 100 short-form episodes and original music videos, which, since debuting on YouTube last year, have garnered over 16 million channel views, 55,000+ subscribers and approximately 300,000 hours of viewed programming. In this empowering, entertainment and adventurous series, original music is woven into a narrative that follows five teenage princesses who disguise themselves as musicians and form a band while they secretly plot to vanquish an evil Empress who is seeking to enslave the galaxy. In addition to YouTube, SpacePOP content is currently available in the U.S. on digital platforms, including Toon Goggles, PopJam, BatteryPOP and the Kid Genius Cartoon Channel on Comcast, as well as on OTT platforms, including Amazon, Apple, Roku, and Google, bringing the combined audience reach to nearly 50 million households. And, SpacePOP music from Sony Music’s Legacy label is available on iTunes. Additionally, in September 2017 SpacePOP will make its big screen debut in theaters nationwide.
About Pop Warner Little Scholars, Inc.
Founded in 1929 and headquartered in Langhorne, PA, Pop Warner Little Scholars is the nation’s oldest youth football, cheerleading and dance organization and the only youth sports organization that emphasizes academics as a prerequisite for participation. Pop Warner participants enjoy the opportunity to learn and compete in their sports in an atmosphere that emphasizes fun, safety, academics and character. For more information on Pop Warner and its programs visit popwarner.com or follow Pop Warner on Twitter @Pop_Warner, Facebook @PopWarnerLittleScholars, Instagram @popwarnerlittlescholars and Snap @popwarner1929.
About Genius Brands International:
Headquartered in Beverly Hills, California, Genius Brands International, Inc. (NASDAQ: GNUS) is a leading transmedia storytelling company developing, publishing, marketing and licensing branded children's entertainment properties and consumer products for traditional, digital and emerging media distribution and retail channels. Led by award-winning creators and producers, Genius Brands distributes its content worldwide in all formats, as well as a broad range of consumer products based on its characters. In the children's media sector, its portfolio features "content with a purpose" for toddlers to tweens, which provides enrichment as well as entertainment, including new preschool property Rainbow Rangers; tween music-driven brand SpacePOP; preschool property debuting on Netflix Llama Llama; award-winning Baby Genius, re-launched with new entertainment and over 40 new products; adventure comedy Thomas Edison's Secret Lab®, available on Netflix, public broadcast stations and Genius Brands' Kid Genius channel on Comcast's Xfinity on Demand; Warren Buffett's Secret Millionaires Club, created with and starring iconic investor Warren Buffett. The Company is also co-producing an all-new adult animated series, Stan Lee'sCosmic Crusaders, with Stan Lee's Pow! Entertainment and The Hollywood Reporter. Additionally, under Genius Brands' wholly owned subsidiary, A Squared Entertainment, the company represents third-party properties, including Celessence Technologies, the world's leading micro encapsulation company, across a broad range of categories in territories around the world. For additional information please visit www.gnusbrands.com.
Alec Baldwin Helps Pop Warner's Player Safety Efforts in Concussion Education Campaign
Actor joins former high school teammate and neurosurgeon he played in movie “Concussion” to promote
player safety in youth football
By Pop Warner National Staff
November 29, 2016
NEW YORK – Popular, award-winning actor Alec Baldwin, who played former NFL team neurosurgeon Dr. Julian Bailes in the movie “Concussion”, is helping to educate parents, players and coaches about concussion awareness and the advanced player safety measures Pop Warner Little Scholars has implemented.
Baldwin teamed with his former high school football quarterback Steve Forenza and Bailes in a video that will be central to Pop Warner’s “Play Safer” campaign. The video, which will be distributed as a PSA to TV stations in more than 40 markets and shared through social media, can be viewed at popwarner.com/playsafer.
“When you’re looking to articulate something as important as concussion awareness and player safety it’s hard to imagine a better spokesperson than Alec Baldwin,” said Jon Butler, executive director of Pop Warner Little Scholars.
“We have taken a number of important, game-changing steps to make Pop Warner football safer, thanks in large part to Dr. Bailes’ medical guidance. This campaign will help us remind parents, coaches and players that the game and the culture are changing for the better. Safety first.”
“Pop Warner has been a leader in improving concussion awareness and player safety in youth football,” said Baldwin. “As someone who loves the sport, I was happy to team up with Dr. Bailes and my old friend Steve to share an important message about making the game safer today than it was when we played.”